While millions of people tune in for the Superbowl this Sunday, there’s a growing movement of the gentler (and cuter) variety–The Puppy Bowl. Yes, it’s as adorable as it sounds.

Animal Planet has taken a silly idea and turned it into a winner. It all started in 2004, when Animal Planet’s first annual Puppy Bowl was aired on The Discovery Channel’s Super Bowl Sunday lineup.

By last year’s Puppy Bowl IV, more than 8 million people tuned in, making it the highest rated program in the series, as well as Animal Planet’s top-rated adult-viewed telecast of the year.

Puppy Bowl V features all puppies from shelters in the Washington, D.C. area (some previous bowl contestants were from private homes). Emphasis is always placed on adoption, but this year in particular.

Catch the action on Sunday, February 1, from 3 p.m. to 5 p.m. on Animal Planet. To find out more, click here.

The recently-released film, Hotel For Dogs, features a young cast of up and coming actors/actresses, but the real stars are of the four-legged variety.

The film features Friday, a white Benji-esque Jack Russell Terrier; Lenny, a Bullmastiff; Georgia, a Boston Terrier; hairless Chinese Crested Romeo; Cooper the English Bulldog; Shep the Border Collie; Juliet the Poodle; Frick the Pug; and Henry the Doberman/Rottweiler.

Human stars of Hotel For Dogs include Kevin Dillon, Lisa Kudrow, Don Cheadle, Emma Roberts and Jake Austin. It’s rated PG and is geared toward kiddos (and dog lovers).

For more information or to find a showtime near you, click here.